Apartment Homes TLC
Apartment Homes TLC was a company on the verge. A free apartment-locating service for customers in the Charlotte area, the company had achieved moderate success using customer leads from a furniture rental company. They had built an excellent reputation in the rental market and were beginning to see more word of mouth leads and repeat business. However, several barriers were keeping them from the large-scale success they had envisioned.

The furniture rental company had decided to stop forwarding them customer leads and instead, create their own competing apartment locating service. The Charlotte region was growing so fast that it was no longer possible for the employees to memorize the apartment community knowledge needed to consult with customers. And consequently, it was taking too long to bring the new employees up to speed. Without new employees the company could not grow and without a way to generate their own leads the company could not survive. That is when Apartment Homes TLC turned to SilverLining Design.

Working closely with Apartment Homes TLC, we created a 3-phase technology solution to get them from where they were to where they wanted to be. We began by revamping their company website, complete with a web form that potentials customers can fill out to request service. Instead of relying on a third party company, Apartment Homes TLC could now advertise their own website in order to generate Internet leads. Next, we created a back end database driven system used to capture customer and apartment community data. Instead of having to memorize the features of the around 500 apartment communities in Charlotte, employees can now enter into the system the community features a customer is looking for and the system automatically generates a list of communities that match those needs.

The site needed to be developed to control the information passed to the customer and allow a sales representative to walk the client through the experience. Each complex needed to have information on amenities, floor plans, community, prices, and other dynamic content. These areas needed to be managed by the apartment communites to keep prices and amenities current. The backend system needed to allow for not only Apartment Homes TLC employees to login and edit information, but to also allow the apartment communities themselves to edit content. Each apartment community can only login in, see and edit their own community's information.