SilverLining Design was hired initially to design a website for Dominion Pathology Associates in Roanoke, VA. After our initial talks, they also needed to have a logo and other marketing material created in tandem with the website. The logo needed to be created first and let that dictate the rest of the projects. We took many things into consideration and researched pathology groups and all agreed to take a little more abstract approach versus a microscope or petri dish logo that many groups had already done. We focused on the Roanoke area as their home and decided to use the Star on Mill Mountain as a focal point for the logo. We are really happy with the results and are now moving on to business cards, letterhead, and the website.