Sweet Briar College came to us looking for something fun for a new Student Life Brochure. The brochure needed to not only show the basic information of the campus, academic resources, career services, and calendar of events, but it also needed to evoke the fun and joy of student life on campus.

After looking at die cuts and other printing techniques, we decided to explore different folds. After many options, we came across the Twist Fold. It was an interesting fold that reminded us of the old paper fortune teller we used to make as kids. Some areas called this a “Cootie Catcher,” although we never heard of that name until we started looking into this folding technique.

After many trials (and failures), we finally mastered the fold which allowed us to design the piece to highlight specific areas at different parts of the fold. We used photos to show fun student activities on campus as well as successful photos like graduation, and then equestrian photos on campus that tell a unique story for Sweet Briar.

When unfolded, the back has the student calendar of events, and when folded, the back has a feature that mimics a mortar board. Source4 in Roanoke, VA did the printing and folding and are probably happy that this project is over. Special thanks to Sweet Briar for allowing us to create this origami brochure for them.

Part of our jobs as marketers is helping find the right vehicle for our client’s message. Patrick County, Virginia is an outdoor recreational gem of a destination. What better place for people to learn more about the county than in Blue Ridge Outdoors magazine? We have a consistent run in the magazine and will tailor ads based on the content within each issue.

The March 2018 magazine is their Fishing issue and Patrick County has some great fishing opportunities for visitors as well as locals. Between the creeks and rivers that rise up within the county and the lakes, there are wonderful choices like fishing from the bank, wading, floating, and boating. We created a half-page ad to run focusing on fishing in the area and also wrote a 300-word advertorial about the types of fishing and different fish species that are prevalent in the area.

Now, it’s time for us to get out there and enjoy it!