The Roanoke Chapter of the American Advertising Federation awarded a Silver ADDY to Silverlining Design for a print advertisement for Patrick County Tourism at the 2024 Western Virginia American Advertising Awards. The entire competition had 134 entries from ad agencies, design shops, and in-house creative teams from across the western half of the state. We are proud of our work with clients and it means so much to be recognized by our peers in the industry.

The Client:
Patrick County Tourism Department strives to enhance the tourism industry and promote economic growth throughout Patrick County through tourism-related business development, marketing, promotion, education, and activities that contribute to the quality of the Patrick County tourism experience.

The Project: 
A print ad for the Virginia Travel Guide. There are many pages and numerous ads in this publication, so the goal was to speak to travelers looking to venture into areas like Patrick County. Because it is a rural setting with the mountains as a backdrop, SilverLining Design developed the headline “Get Outta Town” as a tongue-in-cheek play on the number of visitors from towns and cities that come to the mountains to get away. The response for this ad was enthusiastically positive and went on to be placed into several other publications.

Credit:
David Stanley, Silverlining Design
James Houchins, Patrick County Tourism Director